While AI may seem complex, generative AI can simplify everyday work, boost productivity, and support better decision-making.

To help companies unlock its potential, we held two hands-on, one-day workshops for marketing, sales and management departments of medium and large businesses in Križevci and Varaždin. 

Tailored approach to AI education

To ensure maximum relevance, we designed a custom educational approach focused on ChatGPT, one of the most widely used AI tools globally. 

The workshops were structured to:

• Simplify complex AI concepts – Breaking down technical jargon into easy-to-understand explanations for professionals across various industries.
• Showcase AI’s everyday applications – Demonstrating how AI can assist in drafting emails, summarizing documents, analyzing data, brainstorming ideas, and supporting decision-making.
• Provide hands-on experience – Engaging participants with interactive exercises based on real challenges from their respective industries.
• Address legal and ethical considerations – Familiarizing attendees with the legal landscape, potential risks, and factors to consider when using AI in business operations.

Focusing on real-world applications over theory, participants left with practical skills they could star using from the next working day.

Interactive learning = immediate application

The workshops were structured as immersive, one-day events designed to ensure concepts can be applied immediately:

• Live demonstrations – Showcasing real-life applications directly relevant to participants’ business domains.
• Problem-solving sessions – Helping participants identify repeated tasks that can be done more efficiently.
• Step-by-step guidance – Teaching effective ChatGPT usage and prompting techniques to maximize results.

Driving AI adoption – 63% of participants now actively using ChatGPT

The impact of these workshops was both immediate and measurable. 

Participants discovered numerous ways to leverage generative AI to work smarter, reduce administrative burdens, and focus on strategic tasks.

Beyond technical skills, attendees gained a clearer understanding of how AI functions, how to use it effectively in their roles, and critical considerations from legal, confidentiality, and ethical standpoints.

By equipping professionals with the knowledge and tools to immediately apply generative AI in their daily work, these workshops have accelerated AI adoption across multiple industries.