Best in Parking – parking and mobility made smarter

Best in Parking is a leading developer, owner, and operator of parking and mobility infrastructure in Central and Southeastern Europe. 

Currently operating in Austria, Italy, Croatia, Slovakia, Slovenia and Switzerland, Best in Parking is present at 207 locations and provides more than 90.000 parking spaces. 

Performance and cost optimization opportunities for a Drupal-based platform

Best in Parking required a comprehensive audit of their website to assess its technical strengths and weaknesses. With a goal of optimizing performance, improving user experience, and addressing potential bottlenecks, they were looking for an external expert to review and identify key areas for improvement, particularly around architecture, infrastructure, code quality, and SEO – along with related costs.

Technical audit focused on actionable insights

We conducted a detailed website audit, covering solution architecture, code quality, third-party software, and infrastructure. The scope also included assessing SEO performance to identify improvements that could enhance the website’s functionality and scalability. The primary objective of the audit was to deliver very concrete, actionable insights that would increase the site’s performance and reduce associated costs. 

Concrete action steps within 2 weeks

After gathering all the necessary information and access, we produced a detailed technical audit, breaking down the project into several segments:

1. Architecture analysis

We examined static pages and dynamic maps for each of the countries where Best In Parking operates. We also conducted a localization analysis, plugin and extension review, and a comprehensive code quality check to highlight technical debt and performance concerns.

2. SEO and performance analysis

We have assessed current SEO practices and site speed performance, identifying opportunities for optimization and improvement.

3. Infrastructure costs

We have audited the existing AWS infrastructure, traffic analytics, scalability requirements, automatic failover needs, and CI/CD enablement. 

We also estimated potential reductions in hosting and maintenance costs.

4. Audit report and roadmap

We have delivered a comprehensive audit report outlining the current state of the website and infrastructure. We created a prioritized roadmap with actionable recommendations, including a migration plan and suggested next steps to achieve performance goals.

The audit identified multiple areas for improvement, culminating in a strategic roadmap that, when implemented, would result in a 30% reduction of infrastructure costs. Additionally, the infrastructure recommendations would allow Best In Parking to optimize their AWS usage and improve scalability, maximizing their user experience.